A coworker once told me a story of how shocked he was when he grabbed some food at a Baltimore Orioles baseball game and he was asked how much he wanted to tip.
The reason he was so surprised is he had no human interaction during the process. He grabbed the food himself and went down the line to a kiosk to pay for it. After receiving that high-quality service, he was asked whether he wanted to tip 15%, 20%, or 25%.
This coworker is not some old curmudgeon. He’s younger than me. Now, I can be curmudgeonly when I need to be (I once told someone to get off my lawn, but it was an adult rather than a kid, so it was justified), but the same thing that happened to my colleague happened to me, and I was stunned as well.
I’m already paying $9 for a hot dog and $5 for a bottle of water, and now I’m expected to pay an additional 20% on top of that?!
Don’t get me wrong. I’m no cheapskate. I bartended in college and shortly after. As a result of working in the service industry, I am a generous tipper.
But when you’re expected (or at least asked) to tip on takeout orders, things have gone too far.
Tips are just one of the “hidden” costs that make everything more expensive these days.
Insurance costs are going through the roof… literally. Replacing a 23-year-old roof with a brand-new one couldn’t keep a lid on my homeowners insurance, which went up 20%.
Housing costs have gone nuts, gas is more expensive (especially with the war in Iran and the tensions surrounding the Strait of Hormuz), utility bills are rising, and entertainment costs have gotten ridiculous. A family of four that wants to go to a professional sporting event or see a Broadway show practically needs to take out a mortgage. It’s not just the cost of milk and bread at the supermarket that’s gotten out of control.
So how do you ensure your money is keeping up with inflation?
First, get rid of your no-interest savings accounts. The big banks like Bank of America, Wells Fargo, and JPMorgan Chase have been screwing their customers for years by offering absurdly low rates. I won’t apologize for the salty language, because that’s exactly what they’re doing.
Have a savings account at U.S. Bank? You’re earning a whopping 0.05%.
But that’s generous compared with Bank of America. If you’re one of its best customers and have achieved Diamond Honors status, you’ll earn… 0.04%.
If you have a savings account with one of the big banks that is paying nothing, tell them where they can stick their 0.04%. There are plenty of banks that offer significantly better rates. I’m talking 3.5% to 4% (or more) on savings accounts insured by the Federal Deposit Insurance Corporation.
The other thing you should do is ensure that your income is constantly growing by owning stocks of Perpetual Dividend Raisers – companies that increase their dividends every year.
The ever-rising income stream will help you maintain your buying power during this high-inflation period and will increase your buying power when inflation is lower.
If inflation stays in the 2% to 3% range and your dividends are growing, say, 8%, you have grown your buying power – even after you factor in taxes. Something that cost $1,000 initially would cost between $1,020 and $1,030 a year later due to inflation, but $1,000 in dividends would grow to $1,080 before taxes and around $1,050 after taxes. You’d be able to afford the higher price and have money left over.
I look for stocks that have raised their dividends every year for at least five years – and it must be by a meaningful amount. A 1% increase doesn’t do much, but an 8% growth rate does.
For example, CareTrust REIT (NYSE: CTRE), a stock I’ve had in the Oxford Income Letter portfolio since 2022 that has nearly tripled, has raised its dividend every year for 12 years. The compound annual growth rate of the dividend over that time is an impressive 10%. That will outpace even the highest inflation.
Even small caps can help you achieve dividend growth.
PCB Bancorp (Nasdaq: PCB), a Los Angeles-based bank with a $340 million market cap, yields 3.6% and has raised its dividend for eight consecutive years at a compound annual growth rate of 28%!
As I tell my kids all the time, life is expensive. Everyone needs to ensure that their money is earning as much as possible to keep up with these insane price increases.
And when it comes to tipping… if there was no service, hang on to your money. Save that 15% to 20% for someone who works hard for you – maybe even for yourself.
Marc I love u. Keep on doing what u are doing.
I think the credit cards that charge 29% + interest are the biggest ripoff and banks should not be allowed to do that. And on top of that some charge a $50 to $75 annual fee and less than 30 days for payment, and a $40 late fee. Young people are the ones getting hurt the most. Maybe they just don’t pay attention to the guidelines, but paying that kind of interest to a bank that pays .04% interest on savings is beyond belief.
Marc, I read your book and really got a lot from it. I continue to enjoy your advice and comments. You have proven to be someone who seems to care about others. I have made large strides following your advice and look forward to more.
Thanks
I feel somthing in my back pocket it’s my bank.
Excellent article Marc. I don’t know about your brokerage but my broker, Schwab, does a cute trick. I have two brokerage accounts (plus two Roth IRAs). I frequently have a positive balance in one brokerage account and a negative amount in the other (exact same ownership). They don’t take the positive amount into account when determining my margin cost. So they are taking my own money and loaning to me – paying basically zero like the banks you mention and charging something like 7%.
Yes, they make it easy to transfer funds between the brokerage account, but it means the customer has to keep close tabs and do the transfer. I see no reason that should be necessary (but I do understand why they require it) Even my bank will auto transfer money between accounts if I inadvertently overdraw. I did call and complain once when it happened and they did reverse the margin charges but with the proviso that this was one time for a lifetime (probably not true but nonetheless stated).
Marc,
Why would I buy CTRE at ~$40 a share for a .39 dividend when I can get two+ shares of STWD for that money and make .48 per share?
John
Marc, you are not kidding regarding the fees added to the receipts. We are now seeing 1) fees for employee health insurance (as if it’s the customers’, not the business owner’s responsibility), fees for business improvement/maintenance and, of course tips when there’s absolutely no justification. TIPS is an old acronym for “To Insure Prompt Service;” when you walk up to a coffee shop counter and exchange cash for a cup of coffee, why is a tip expected? Answer: greed.
Thanks for the tip!!!No pun intended – I appreciate the advise, and clarity on the dividend search. I getting ready to retire and need the direction on where to put my $$$. Thanks CAT
Thank you for the suggestions Marc