Editor’s Note: Tomorrow is International Women’s Day, so I’m sharing this column Chief Income Strategist Marc Lichtenfeld wrote in 2023 about how the ladies may be able to teach the men a thing or two about investing.
Guys, whether it’s your wife, mom, sister, daughter, granddaughter, or someone else, make sure the women in your life know you appreciate them – and maybe ask them for some investing advice!
– James Ogletree, Senior Managing Editor
Well before CNBC was even a glimmer in a network executive’s eye, my grandfather had the TV tuned to some program that had the electronic “ticker tape” scrolling all day. At 12 years old, I’d never seen anything like that. Nor did I want to.
To say he was an attentive investor would be an understatement.
When he passed away, my grandmother worked with a financial advisor. Grandma never had a paying job, and I never heard her discuss money once while Grandpa was alive.
Fast-forward just a few years, and her advisor told me that my grandmother knew every stock and fund in the portfolio and why they were there.
Once I got into the business, we’d have long talks about the economy, the markets, and individual stocks. In fact, that’s what I miss most about her – not the spoiling me rotten and the unconditional love (well, those too), but having those adult-level conversations with her and realizing just how wise she was.
She was hardly alone in her investing prowess.
According to a study of 5 million accounts, women’s investing results outperformed men’s by 0.4 percentage points per year over a 10-year period. The two main reasons cited for the men’s underperformance were overconfidence and overtrading.
In other words, men bought and sold too often. In fact, men traded 45% more than women.
A 2001 study of 37,000 accounts showed that women also had more discipline and were smarter risk-takers.
It is expected that by 2030, American women will control much of the $30 trillion in financial assets that baby boomers possess, and they are projected to inherit another $29 trillion over the next 40 years.
Women currently control 51% of the wealth in the United States, which is a positive given that they’re the better investors. More money being invested wisely is better for everyone as a whole.
If you have a wife, daughter, or granddaughter who is not especially interested in the markets, do your best to get them involved. They don’t have to manage the money on their own. There are plenty of honest financial advisors who can help them.
But the earlier they have an understanding of how markets work, the better off they’ll be if they ever need to take charge of their own funds or their family’s funds.
For those of you who want to improve your results, here are a few things you can do to invest like a girl:
- Don’t trade too much. I know, that’s strong advice from someone who runs trading services. But most people can’t tolerate the risk that comes with active day trading, and a scared trader loses money. Buy stocks of quality companies like Perpetual Dividend Raisers (companies that raise their dividends every year) and sit with them for the long term.
- Manage your risk. Women are better at avoiding mistakes – whether it’s something stupid like walking on a mostly frozen pond (which I did while my then-girlfriend, now-wife pleaded with me to get off the ice) or buying a crypto they don’t understand instead of an index fund (which I did not do). If you do decide to trade, use trailing stops, position size accordingly, and don’t chase the fast money. That way, no loss can cripple your account.
- Save and invest. Despite earning an average of 18% less than men, women save almost 5% more of their income than the dudes. For your account to grow, you need to keep feeding the beast. Yes, its value should naturally go up as the market rises over the long term, but by adding funds on a regular basis, you will grow that nest egg much faster than you would by making only a one-time or occasional investment.
Men and women each have their own strengths. And guys… it’s time we recognize that when it comes to investing, we might be able to learn something from the ladies.
You really nailed it on this one. My daughter and daughter-in-law are both a credit to the community. One owns 2 businesses and the other is the editor of a women’s magazine. Both are very successful. So very proud of them.
Most women investor are not rich or wealthy as men, they are timid and precarious when investing money into a stock which is new on market. Men are more aggressive than women, investing all the money into one basket, putting in a great deal of money to bet on one strange new company when they think they would rake in the money when the opportunity knocks. Women investor are not so aggressive and risky, they invest a little bit at a time and steadily, they don’t take chances. Sometimes, that is a better and mindful way to invest in this volatile and troublesome market.
Thank you for this. Who doesn’t like to be complimented…The Macho profile of the finance field would be surprised by these statistics. I ‘m a devoute follower of your advice including regardIng dividend payers. Sometimes I chicken out when having to sacrifice share value for the prospects of dividend (feminine caution …). Your article is very consize and logically organized.Right to the point. I prefer it to long lectures that are often sent by your company. Thank you.
Enjoy your weekend.
An Israeli woman investor
My wife and Warren Buffet agree that stocks like Procter and Gamble are long term because PG’s products are consumed
and are the value of the company.
More important, of the 21 stocks you recommended, 15 are positive and only 6
declined in price in this highly volatile period.